Nearly 40 years after launching Samuel Adams Boston Lager, a beer that helped usher in a new era of brewing in the United States, the Boston Beer Company is announcing the widespread launch of a “remastered” recipe through a new Super Bowl ad. -The second version of the ad was released on Monday. WCVB’s Chronicle had exclusive access to footage of the ad earlier this month, featuring comedian Lenny Clarke and former Celtics player Kevin Garnett. The theme of the ad is to imagine “Brighter Boston,” where people don’t fight over parking spaces, reflecting the change the company says they’ve made to the Samuel Adams recipe. “I’ve been making Boston Lager for almost 40 years,” Koch told the Chronicle. “I have this image in my head, the perfect Samuel Adams, Boston Lager, and I haven’t gotten it yet. So I’ve been chasing perfection for 38 (or) 39 years.” A behind-the-scenes look from The Chronicle is in the making of the ad and in an interview, Koch will premiere in an upcoming episode. The show airs on WCVB channel 5 at 19:30 on weekdays. The Chronicle also interviewed Koch in 1985, nearly two months after Samuel Adams hit the market and after winning the “Best Beer in America” award at Great American Beer. Festival for the first time in four consecutive years. At the time, the Harvard-educated businessman personally went to restaurants, bars, and liquor stores to persuade businesses to sell his beer. product quality rather than advertising and image. It’s all based on the belief that if I make the best beer in the country, people will eventually find a way to drink it,” said Koch in 1985. It belonged to his great-great-grandfather, who was a Petersburg brewer. 12. A “remastered” version of the Samuel Adams Boston Lager has already been tested in some markets. According to a New York State-based beverage distributor that carries the product, the brew “has higher sitability and a more refreshing, more refreshing, flavorful brew than the original recipe. adjusted to have a clean aftertaste.
Nearly 40 years after launching Samuel Adams Boston Lager, a beer that helped usher in a new era of brewing in the United States, the Boston Beer Company is announcing the widespread launch of a “remastered” recipe through a new Super Bowl ad.
The 60-second version of the ad was made public on Monday. It includes comedian Lenny Clarke and former Celtics player Kevin Garnett.
WCVB’s Chronicle had exclusive access to footage of the ad earlier this month. The theme of the ad is to imagine “Brighter Boston,” where people don’t fight over parking spaces, reflecting the change the company says they’ve made to the Samuel Adams recipe.
“I’ve been making Boston Lager for almost 40 years,” Koch told the Chronicle. “I have this image in mind, the perfect Samuel Adams, Boston Lager, and I haven’t made it yet. So I’ve been chasing perfection for 38 (or) 39 years.”
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Chronicle’s behind-the-scenes footage of the making of the ad and an interview with Koch will premiere in the next episode. The show airs on WCVB channel 5 at 7:30 p.m. on weekdays.
The Chronicle also interviewed Koch in 1985, nearly two months after Samuel Adams hit the market and after winning “America’s Best Beer” at the Great American Beer Festival four years in a row. At the time, the Harvard-educated businessman personally went to restaurants, bars, and liquor stores to persuade businesses to sell his beer.
Watch the 1985 video below
“I had to evaluate whether I believed it was possible to build a business on product quality rather than advertising and image. It’s all based on the belief that if I make the best beer in the country, people will eventually find what they want, too. a way to drink it,” Koch said in 1985.
Koch said the original recipe belonged to his great-great-grandfather, who was a brewer in St. Louis in the 1870s.
The final 30-second version of Brew’s new commercial is expected to air during the big game on February 24. 12.
A “remastered” version of the Samuel Adams Boston Lager has already been tested in some markets. according to someone New York State-based beverage distributor the person carrying the product has adjusted the brew to have “higher sitability and a more refreshing, cleaner aftertaste than the original recipe.”
