OpenAI offers an early look at the DALL-E API, shows the text-to-image use case

OpenAI offers an early look at the DALL-E API, shows the text-to-image use case
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Accordingly, the DALL-E API will not be officially announced until late this fall. open AI, but today the company shared details about a client already leveraging the DALL-E API for a specific enterprise use case.

based in New York calaA startup that describes itself as “the world’s first operating system for fashion” offers a digital platform (including a mobile app). Released in March) allows creators to design and produce garment lines, unifying the process from product idea to order fulfillment. With the addition of DALL-E-powered text to image By creating tools, users can generate new visual design ideas from natural text descriptions or uploaded reference images – capabilities that the company says are the first of its kind for the fashion industry.

“From the moment we saw DALL-E Dylan Pyle, Cala’s CTO, added that the implementation of the DALL-E API has only taken place in the past few weeks. “We really see it as empowering human designers – helping you turn those ideas into highly detailed explorations of what you’re trying to do… making and streamlining the whole process faster, more effective and more efficient.”

Luke Miller, product manager for the DALL-E API at OpenAI, said the research firm already has a large developer base using its own software. APIstherefore it has reached to offer DALL-E API to certain companies.


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“It’s been a bit opportunistic because as we test the product, we find creative and interesting use cases,” he said. “Our team was very excited to work with Cala on this very specific use case, giving some sort of superpower to their creative process and turning it into a true business application.”

How does Cala use the DALL-E API?

To use DALL-E powered tools, the user chooses from dozens of product templates such as hoodies, dresses or jackets and adds terms such as “dark, delicate and velvet” and phrases such as “sewn” in an adjective section. “logo patches” is turned into a section for embellishments and features.

Cala then creates six sample product designs. The user can continue to recreate designs based on the original request or continue to further modify a particular design. Creators can also upload their own designs, and DALL-E returns six images with slightly different variations.

Pyle stated that he sees Cala’s DALL-E API as a way to help increase the creative inspiration process, whether the creator is an experienced designer or not. “We’re really in the business of taking the design and making it a reality, and if we can make it easier to get to that moment of inspiration, that’s great for us.”

Miller added that the DALL-E API empowers developers to take DALL-E technology and create custom solutions tailored to their applications.

“We want to create a tool that is flexible enough for customers to build specifically for their needs,” he said. “So in this case, [it’s about] It empowers end users to come up with ideas and variations, take a picture and create a bunch of different versions of it – fine-tune and tweak things to their specific needs and let their creativity work with it.”

Scarecrows around quick results

Pyle said the Cala developers didn’t allow for fully open-ended DALL-E results, instead fine-tuning where the inputs could take users in each product category.

“Obviously, at the end of the day, the model that generates the images is DALL-E… but we transform these into commands we developed for each product category to manipulate the DALL-E results in the way we feel most logical. you need to have creative direction and interpret the outputs logically. But with a little guidance, you can achieve really great results. It worked almost instantly for our team.”

When asked if users of Cala can use prompts such as popular designer names or logos, Miller replied that there are railings around the way users enter DALL-E prompts, and that the API follows OpenAI. content policy – prohibiting content related to various categories such as hate, harassment, violence, sexual and political.

“This is a valuable asset to work on all these questions about moderation and security and pass it on to our developers so they can be included in the experience,” he said. The Cala app is “a very specific use case that constrains space and is particularly relevant to the creative process.”

“We have absolutely no interest in promoting or enabling such approaches,” Pyle said. “We try to focus on the kind of design elements that make your ideas unique.”

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