07/17 Update below. This article was originally published on July 14.
Apple leaks revealed that the iPhone 14 Pro models will receive multiple special upgrades and higher pricing. But now a new report claims that the standard iPhone 14 models will also receive a price increase, although almost unchanged from their predecessors.
to talk SunDan Ives, president of popular analyst group Wedbush Securities, cites supply chain prices as the driving force behind the increase.
“We believe a $100 price increase is coming for the iPhone 14,” Ives said. “Prices are rising across the entire supply chain and Cupertino needs to pass these costs on to the consumer in this release.”
If true, the iPhone 14 array breaks down like this:
- iPhone 14 – $899 (iPhone 13 $799)
- iPhone 14 Max – $999 (iPhone 13 Mini $699)
- iPhone 14 Pro – $1099 (iPhone 13 Pro $999)
- iPhone 14 Pro Max – $1199 (iPhone 13 Pro Max $1099)
While $100 will hurt, especially for standard models with the same design, rear cameras, and chipset as the iPhone 13, the big financial success comes with the series’ entry point rising from $699 to $899. This close to 30% increase has increased Apple’s 5.4-inch iPhone 13 Mini to the 6.7-inch iPhone 14 Max (also known as the 6.7-inch iPhone 14 Max). Dubbed the ‘iPhone 14 Plus’‘), pushes the iPhone 14 to the base model position.
Update 07/16: now that the iPhone 14 series has started production, the leaks are not only accelerating, they are adding a level of detail we haven’t seen before. Trusted anonymous leaker ShrimpApplePro – the first to reveal the new iPhone 14 Pro dual-hole redesign – now published Detailed schematics for the flagship iPhone 14 Pro Max via Weibo.
The headline news is schematics backing up numerous leaks claiming Apple will remove the notch, although it’s expected to remain on non-Pro models. However, the more interesting information for me at this stage is the dimensions they reveal:
- iPhone 14 Pro Max – 160.71 x 78.78 x 7.85mm
- iPhone 13 Pro Max – 160.8 x 78.1 x 7.65mm
While the differences are minor, they do away with a popular line of thought: Apple will use the same chassis as its predecessors for the iPhone 14 Pro models. Now speculation about what those changes are will accelerate.
My suspicion is new 48-megapixel primary camera exclusive to Pro models will be an important factor. However, hopes that larger batteries are behind the increase, a final capacity leak. Leak season is well and truly open.
Update 07/17: LeaksApplePro It cast doubt on Wedbush’s pricing claims. The leaker, who has regularly provided iPhone pricing data in the past, told me in 2022 that Apple is aiming to widen the gap between Pro and non-Pro iPhone 14 models, and price is one way the company will do that.
“The difference between the iPhone 14 Max and iPhone 14 Pro is huge,” the leak said. “Apple is really trying to save as much money as possible with the iPhone 14 production, so I don’t think the company plans to raise the $100 that Wedbush is talking about”
While this is good news for buyers of the standard model, LeaksApplePro has announced Apple’s iPhone 14 Pro prices. at least 100 dollars. $799, $899, $1099, $1199 are the prices that insiders believe Apple has currently fixed for the iPhone 14, iPhone 14 Max/Plus, iPhone 14 Pro and iPhone 14 Pro Max, but these are unlocked:
“Apple could certainly change these prices, but that’s what’s being considered at the moment,” the leak said.
This break is very logical. Apple removed the Mini, raising the entry price of the iPhone 14 series from $699 for the iPhone 13 series to $799; and using many of the same parts for the standard iPhone 14 models as the iPhone 13, the company is avoiding big new costs.
This opens the door for higher iPhone 14 Pro pricing, more hardware differentiation, and increased sales potential. If the leaks are true, this would be a strategy that polarizes customers at a time of high global inflation. However, my guess is that there will still be queues around the block when these phones launch in late September/early October.
Such an abyss causes a real shock. It would also be a hard sell. Historically, Apple has kept the previous generation iPhones on sale at lower prices after the release of their successors. If Apple does this again, it would be unwise to opt for the nearly identical iPhone 13 or even the iPhone 13 Mini (which can go as low as $599).
There is one popular industry counterpoint. So Apple will keep the iPhone 13 price for the iPhone 14, and the absence of an iPhone 14 Mini would make for a $100 entry-level boost rather than the $200 gap discussed here. However, this does not take into account the increase in supply chain prices, so it may be overly optimistic.
So should you upgrade? Dispel the red-hot rumor that iPhones will move Lightning to USB-C It’s in 2023, and I think this is an upgrade year to forget unless you’re in desperate need. Said, by supplier deposit sizeslooks like another super loop regardless.
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