Elon Musk’s Twitter Epic: More Twitter officials are leaving, ruining top management
According to the statements and a person with direct knowledge of the matter, in a widening exit from Twitter’s senior management, officials, including its advertising and marketing chiefs, have left the company in the past few days.
The departures come after billionaire Elon Musk took over the $44 billion company last week and subsequently fired CEO Parag Agrawal, Chief Financial Officer Ned Segal, and head of legal and policy Vijaya Gadde, Reuters reported, citing sources.
Sarah Personette, client chief and advertising magnate, tweeted on Tuesday that she was stepping down last week, raising advertisers’ uncertainty about how the social media company will change under Musk.
Chief People and Diversity Officer Dalana Brand announced in a LinkedIn post on Tuesday that she was resigning as well last week. Nick Caldwell, chief executive officer of core technologies, confirmed his departure from Twitter and changed his profile bio to “former Twitter executive” on Monday night.
Marketing chief Leslie Berland, Twitter’s head of product Jay Sullivan, and vice president of global sales Jean-Philippe Maheu are also leaving, someone with knowledge of the matter told Reuters. It was not immediately clear whether they broke up or not.
Berland tweeted a blue heart but did not elaborate.
Caldwell declined to comment further. The other five did not respond to requests for comment.
Several employees who spoke to Reuters said they continue to receive little communication about the company’s future. The entire staff meeting scheduled for Wednesday was canceled after Twitter canceled a check-in call last week.
Musk’s team is meeting with advertisers in New York this week, as the company’s increasingly timid customers are alarming at the possibility of harmful content appearing next to their ads.
Hateful content has skyrocketed since Musk closed the deal. The Network Contagion Research Institute, which defines “cyber-social threats”, said that use of the n-word on Twitter has increased by nearly 500%.
A coalition of more than 40 advocacy organizations, including the NAACP and the Free Press, sent an open letter to Twitter’s top 20 advertisers on Tuesday, asking them to pull their ads if Musk dared to moderate content on the platform.
Mediabrands, a unit of the IPG ad conglomerate, has advised its customers to stop ads on Twitter next week until it provides more details about its plans to maintain trust and security on the platform, according to a source familiar with the matter.
IPG works with major advertisers like Coca-Cola.
Musk tried to reassure advertisers. “Twitter’s commitment to brand safety has not changed,” he said on Twitter on Monday.
He previously told former President Donald Trump that he would undo Twitter’s ban, which was launched after the US Capitol riot last year over concerns it might incite more violence.
(Apart from the headline, this news was not edited by NDTV staff and was published from a joint broadcast.)
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