LG’s Latest OLED TV Series Will Be Up to 70% Brighter in 2023

massive too CES 2023 consumer tech show here in Las Vegas (What are we broadcasting live?), LG showed me its all new line of OLED televisions for 2023. Literally the biggest addition, 97 inch OLED TV that is completely wireless.

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Dubbed the M3 series, it looks great in person as you can see in the video below, but it’s also likely to be incredibly expensive. (The company, as usual, didn’t reveal pricing at CES.) Among the TVs the average mortal can truly afford, the most notable models include the C3, the successor to the C3. best high end TV for moneyas well as a G3 that promises enhanced brightness.

The biggest difference between current LG OLED TVs and new ones is the higher brightness on the G3. New light-control architecture and light-boosting algorithms increase brightness by up to 70% over last year’s G2 on the 55, 65 and 77-inch G3 models. LG claims it’s around 1,800 nits, which is roughly twice the value of any OLED TV I’ve measured. What I saw looked really bright, but I’ll have to wait until someone reviews it to see exactly how bright it is.

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According to LG, the company’s 8K TV series Z3 is also 30% to 40% brighter than before. Available in 77 and 83 inch sizes, they will certainly remain very expensive and other 8K TVsnot worth the money for most buyers.

OLED TVs offer better overall picture quality It’s better than other high-end TVs, and in my experience it’s already too bright for most lighting environments. Every bit — er, thread — brightness, however, especially in bright rooms and HDR TV shows and movies. Perhaps the G3 will surpass the light output of its rivals. QD-OLED models From Sony and Samsung. won’t be eaten mini LED settings like Samsung QN90B and Hisense U8H. But if LG’s brightness claim is true, it will come close.

The C3, which will be cheaper than the G3, is largely unchanged from last year’s model in terms of picture quality. I’ve personally seen the 65 and 48 inch versions and they physically looked the same. The LG rep even said that the soundbar bracket on the C2 will fit the C3, as an indication of how similar they are. LG said the C3 might personally look brighter thanks to the slightly higher average image level, but it won’t be brighter, and I’d be surprised to see a big difference.

None of the other improvements LG teases are what I would call significant. The TVs have a new “α9 AI Processor Gen6”. But in my past testing, it was difficult to discern better rendering. The company also gave the G3 a design that, when mounted to the wall, wraps it closer to the wall than before “with no visible gaps”. According to the press release, the company’s disliked smart TV system has been tweaked to add better categorization, personalized recommendations, and a “trend content selection.”

LG also said that its 2023 OLED TVs will “be the first TV approved by the HDMI organization for Quick Media Switching VRR, which can eliminate the momentary ‘black screen’ that sometimes occurs when switching content played from different source devices connected via TVs. HDMI 2.1a compliant.” ports.” This (again minor) feature, designed for video playback unlike the game and requires a QMS-VRR source device. This Apple TV 4K for example getting support soon.

For the past few years, LG’s OLED TVs, particularly the “C” models, have provided the best picture quality for the money among high-end TVs, and I expect the C3 to compete for that honor once again. That said, the LG C2 from 2022 remains my favourite, and none of the improvements so far seem significant enough to suggest I wait for the C3.

LG hasn’t announced the prices or availability of its 2023 OLED TVs, but the G3 and Z3 will undoubtedly cost more than the C3. The company usually doesn’t announce prices on its TVs until it hits stores in the spring.