How will 2023 TVs address OLED’s biggest flaws?

How will 2023 TVs address OLED's biggest flaws?
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Samsung 77 inch QD-OLED TV
expand / The 77-inch QD-OLED was one of the new TVs announced at CES 2023.

Samsung Display

OLED TVs are the prime focus of many home theaters today, but they are still flawed technologies. Last week as usual CES There were a number of upcoming TVs in Las Vegas, most of them OLED-based. We’ve seen larger sizes and increased competition among OLED panel manufacturers; however, the most interesting development was the claims of increased peak brightness.

A dimmer screen has long been the weak point of OLED displays, especially when compared to their cheaper LCD competitors. But while the upcoming OLED TVs of 2023 will feature vastly improved brightness features and offer the potential for unprecedentedly rich highlights, it will be years before you want to put an OLED TV in your sun-filled living room.

OLED brightness problem

If you list the disadvantages of an OLED TV compared to an LCD, they are usually price and dimness. Like ink, OLEDs are known to be noticeably dimmer than LCD displays, despite having deep blacks. Deep blacks continue to help screens deliver next-level contrast, and good OLED TVs dramatically bring highlights in HDR content. But less overall brightness makes it harder to enjoy the picture in a well-lit room or on an OLED TV positioned under a light.

Let’s take LG TVs as an example. According to this Flat PanelsHDFrom 2022, the LG G2 recorded full-screen brightness of 269 nits with SDR and 166 nits with HDR right out of the box. It reported 199 nits with SDR and 177 nits with HDR. This is a noticeable difference from LG’s top quality 4K LCD TV. LG QNED90 According to RTINGs, the Mini LED TV reaches 571 nits with full-screen white in SDR mode and 622 nits in HDR mode. review.

Of course, there’s much more to picture quality than a TV’s maximum full-screen brightness. When it comes to rich HDR highlights, the 2022 LG G2 has an advantage over the Mini LED QNED90 (976 nits and 750 nits, respectively). OLED TVs’ deep black levels and wider dynamic range create finer colors and details in dark areas.

But when it comes to choosing a TV for a bright room where people can view the screen from side angles, full-screen brightness capabilities are (or should be) serious consideration.

Even with the next-gen OLED TVs promised this year, the bitter truth is that OLED TVs are indeed much better for darker rooms. For an extremely expensive piece of technology, that could break a big deal.

While HDR with OLED is a great experience, some will prefer an LCD TB with advanced features like Mini LEDs and local dimming backlights and SDR content and strong non-OLED-level contrast for a bright image in bright rooms. When it comes to HDR.


At CES, LG made an announcement that sounds pretty good: brighter OLEDs. But how and when do new TVs manage to squeeze out those extra nits?

LG’s 2023 OLED TVs It includes the G3 series of 55, 65 and 77-inch 4K displays that claim to be up to 70 percent brighter than traditional OLED TVs. LG says the TVs have a Brightness Booster Max that uses an updated “light control architecture and light boosting algorithms” and is not available on all other LG 2023 OLED TVs.

An LG spokesperson said Flat PanelsHD That the G3 series can reach a peak brightness of around 1,800 nits, while the TV’s Live Mode is likely brighter. Also, the post said it saw a document suggesting that this mode will support 2,100 nits of peak brightness; both numbers will only apply to highlights in HDR mode. According to this LG DisplayThe updated OLED technology that makes up the G3’s OLED panel can reach 2,100 nits in a 3 percent window.

Meanwhile, full screen brightness can be expected to reach 235 nits, according to the document FlatPanelsHD has seen.

As TVs don’t have exact prices or release dates, all of these numbers are subject to change and there’s still a lot to see and test. From what we’ve heard from early demos, LG Display’s 2023 OLED panels “look very bright”, at least at first glance. TRANSPORT. AND YouTube incoming video HDTV Test Examining an early production example of the OLED technology behind LG’s G3 series, the panel reached 1,514 nits and 209 nits full-screen brightness in a 10 percent window, he said.

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