Google tries to persuade Apple to adopt RCS with #getthemessage campaign

Google tries to persuade Apple to adopt RCS with #getthemessage campaign
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Google is launching a new promotional campaign today to force Apple to adopt RCS. cross-platform messaging protocol this is a continuation of the aging SMS and MMS standards.

A new search giant “Get Message” website It lays out a familiar set of arguments for why Apple should support the standard and revolves around smoother messaging between iPhone and Android devices. Naturally, there’s also a #GetTheMessage hashtag to really get those viral juices flowing.

For most people, the problems Google describes are most familiar in the form of green bubbles that denote messages to Android users in Apple’s Messages app. While the iPhone app uses Apple’s own iMessage service to send texts between iPhones (along with modern features such as encryption, support for group chats, and high-quality image and video transfers), when texting to an Android, you can go to old-fashioned SMS and MMS. they return. user. These messages are not only displayed in a green bubble with clashing colors, but they also break down many modern messaging features that people rely on.

To fix this, Google has been dropping a number of not-so-subtle hints in recent months for Apple to support RCS, which offers most (if not all) of iMessage features in a protocol available on both iOS and Android. The company said it hopes “every mobile operating system… will be upgraded to RCS” on stage. at this year’s annual developer conference Moreover various tweets for months.

The iPhone manufacturer has everything to gain from the current lockdown effect for customers. It provides seamless communication (but only between iMessage users) and Android’s green bubbles. fine class tokens. This is why Apple executives agree that bringing iMessage to Android in internal email would hurt.too much [Apple] more than helping us.

Google’s arguments for RCS are that the standard slow and fragmentary presentation, originally depended on carriers to add support. But the situation has since improved Google effectively took charge in 2019i.e. RCS is now readily available almost everywhere around the world. This year even saw the world’s largest Android manufacturer, Samsung, Switch to using Google’s own RCS compatible Messages app on the flagship Galaxy S22 series by default.

RCS is slowly gaining feature parity with iMessage’s encryption. It now supports end-to-end encryption (E2EE). one-on-one chatsand E2EE in group chats will be paid later this year.

So, will Google’s new promotional campaign be what finally pushes Apple to see the light and roll out RCS support on its phones? Given the huge incentives Apple has notes I must say that the search giant’s chances are not good when playing ball. At this point, Apple’s adoption of RCS seems just as likely as the US will en masse abandon iMessage and switch to an encrypted cross-platform messaging service like WhatsApp or Signal.

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