Amazon Prime Day was a huge success for Amazon, with many people buying all sorts of products and gadgets. The entire Kindle lineup was heavily discounted and on par with the Fire tablets. Prime members purchased more than 300 million items worldwide during Prime Day 2022, making this year’s event the largest Prime Day event in Amazon history. And more purchases mean more savings – Prime members save over $1.7 billion, more than previous Prime Day events.
“Prime Day is a celebration of our Prime members who look forward to this event each year, and we’re thrilled to give them incredible savings once again,” said Doug Herrington, CEO of Amazon Worldwide Stores. “This special event was made possible by the support of our staff, vendors and vendors, and I would like to thank them all for making this special day memorable.”
“We’re delighted to partner with Amazon for this year’s Prime Day,” said Rob Jackson of Ujamaa Lighting, a high-end, energy-efficient light bulb company based in Austin, Texas. “Being part of Amazon has given Ujamaa access to many new customers beyond those in our local community – invaluable to this small father/son business. We applaud Amazon for their efforts to foster small businesses and look forward to working with them further in the future. “
Worldwide Prime Day Trends
Shopping
- Prime members worldwide purchased over 100,000 items per minute during this year’s Prime Day event.
- Some of the top selling categories worldwide this Prime Day were Amazon Devices, Consumer Electronics and Home.
- Prime members worldwide made the most purchases during the entire Prime Day event between 9am and 10am PT on Tuesday, July 12.
- Some of the bestsellers worldwide this Prime Day were from premium beauty brands including LANEIGE and NuFACE; Apple Watch Series 7; diapers and wet wipes from Pampers and The Honest Company; Kitchen essentials from Rachael Ray, Le Creuset, and Hamilton Beach; VTech and LeapFrog toys; Vital Proteins Collagen Whey; Levi’s clothing and accessories; Chemical Guys car wash products; and pet products from NUTRO, TEMPTATIONS and GREENIES.
- Since Prime Day shopping began on July 12, select Fire TV, Echo, and Blink devices have been some of the bestsellers on Amazon worldwide.
small businesses
- Customers supported small businesses in the three weeks leading up to Prime Day, generating more than $3 billion in sales for small businesses under Support Small Business to Win Big sweepstakes.
- Customers have purchased more than 100 million small business products in the three weeks leading up to Prime Day.
US Prime Day Trends
Shopping
- Prime members in the US purchased more than 60,000 items per minute during this year’s Prime Day event.
- Prime members in the US made the most purchases between 8 PM and 9 PM PT during the US Prime Day event on Wednesday, July 13.
- Some of the top selling categories this Prime Day in the US were Consumer Electronics, Home Essentials, and Home.
- Some of the bestsellers this Prime Day in the US were premium beauty brands including LANEIGE and NuFACE; Apple Watch Series 7; Crest Teeth Whitening and Oral-B electric toothbrushes; Children’s and baby clothes from Simple Joys by Carter’s; Bentgo Kids lunch boxes; Levi’s clothing and accessories; Shark vacuum cleaners, air cleaners and steam mops; Beats by Dre headphones and in-ear headphones; Coleman, Marmot and ExOfficio outdoor gear and apparel; and construction toys, including LEGO sets, Magna-Tiles and PLAYMOBIL.
- Customers in the US used Prime Day to celebrate summer, purchasing over 1.2 million sunglasses and over 1 million swimsuits.
- Since Prime Day shopping began on July 12, select Fire TV, Echo, and Blink devices have been some of the bestsellers on Amazon in the US.
small businesses
- During the three weeks leading up to Prime Day, customers shopped from small businesses in Support Small Business to Win Big sweepstakes in all 50 US states, with Delaware, New York, and Wyoming seeing the highest sales per capita.
Amazon Live
- Amazon Live Prime Day streams have been watched more than 100 million times.
- Thousands of creators streamed live during Prime Day 2022.
Michael Kozlowski has been writing about audiobooks and e-readers for the past twelve years. His articles have been picked up by major and local news outlets and websites such as CBC, CNET, Engadget, Huffington Post, and The New York Times. He lives in Vancouver, British Columbia, Canada.
